ROI Formula
ROI = (Adjusted Profit - Marketing Cost) / Marketing Cost × 100%
Note: Adjusted profit already deducts return losses
Strategy Recommendations
- Influencer Only: Best for early-stage brands, leverage KOL reach with performance-based payment
- Paid Ads Only: Best for established brands, precise budget and audience control
- Hybrid: Best for most scenarios, combines advantages of both approaches
Important Notes
- Negative ROI means marketing spend exceeds profit — optimize your strategy
- Recommended: choose the strategy with highest ROI and profit margin ≥5%
- Consider long-term value such as brand exposure and user retention