Pricing & Fee Guides for Southeast Asia Sellers
Practical articles to help you price correctly, understand platform fees, and stay profitable on TikTok Shop.
How to Set Your TikTok Shop Selling Price Without Losing Money
A step-by-step guide to calculating the minimum viable price for TikTok Shop sellers in Southeast Asia, covering platform fees, logistics, duties, and target profit margin.
Break-Even ROAS for TikTok Shop Beginner Sellers
What ROAS do you actually need to stay profitable on TikTok Shop? This guide explains how to calculate your break-even ROAS and why it differs by market and product category.
Philippines TikTok Shop: Marketplace vs Mall Fee Differences
TikTok Shop Philippines has two seller tiers with very different commission structures. Here's a detailed breakdown of Marketplace vs Mall fees and how to decide which tier is right for your business.
Thailand TikTok Shop Fee Change After April 1, 2026
TikTok Shop Thailand updated its commission and commerce growth fee rates effective April 1, 2026. This article explains what changed, how it affects your pricing, and how to recalculate your selling price.